
Real Project



Introduction
Rabbit Runs was a concept design through my bootcamp in Berlin. The goal was to design a brand around health and sports. the Team took the great pride in the project, as everyone is a runner. We decided to build a guiding app that rewards the user with daily challenges/ accomplishments. Similar to Duolingo we wanted to create incentives with Streak, and a clear path for the users to their goal.
Rabbit Runs was a concept design through my bootcamp in Berlin. The goal was to design a brand around health and sports. the Team took the great pride in the project, as everyone is a runner. We decided to build a guiding app that rewards the user with daily challenges/ accomplishments. Similar to Duolingo we wanted to create incentives with Streak, and a clear path for the users to their goal.
Rabbit Runs was a concept design through my bootcamp in Berlin. The goal was to design a brand around health and sports. the Team took the great pride in the project, as everyone is a runner. We decided to build a guiding app that rewards the user with daily challenges/ accomplishments. Similar to Duolingo we wanted to create incentives with Streak, and a clear path for the users to their goal.
Fullfilled services
- Brand Design - User Jounrey - User Research - User Flow - Interface Design - User Interview - Wireframing
- Brand Design - User Jounrey - User Research - User Flow - Interface Design - User Interview - Wireframing
- Brand Design - User Jounrey - User Research - User Flow - Interface Design - User Interview - Wireframing
Strong and bold visual identity to stand out.
Strong and bold visual identity to stand out.
Strong and bold visual identity to stand out.
With many brands having cute mascots and taking a fluffy road to success, we wanted to gain an edge with literally sharp edges on our design. The stile tile lays the foundation of a strong identity.
With many brands having cute mascots and taking a fluffy road to success, we wanted to gain an edge with literally sharp edges on our design. The stile tile lays the foundation of a strong identity.



A simple onboarding is half way there.
A simple onboarding is half way there.
A simple onboarding is half way there.
when you know what you want, the how becomes the main question. The how is provided by the app as a simple path with daily and weekly challenges.
when you know what you want, the how becomes the main question. The how is provided by the app as a simple path with daily and weekly challenges.



Wireframes for the win.
Wireframes for the win.
Wireframes for the win.
Simple, effective and communicating the concept. With this base we went on and created user interviews, paths and heatmaps.
Simple, effective and communicating the concept. With this base we went on and created user interviews, paths and heatmaps.



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