SORBET
Revamping Website and improving user flow
Introduction
The tool universe for freelancers and their clients is gigantic. From a huge competition on Fiverr and Upwork to struggles of finding common ground of scope and mastering payment solutions that arrive on time. Sorbet provides an all-in-one solution to its users with a personal link to freelancers, where they access a CRM System and a Payment solution, without paying a Fee (2.5% for clients). The opportunities for both parties are big.
My Role
Designer
Copywriter
Researcher
Interviewer
The Team
1 Designer
1 assisting co-Founder
Timeline
14 days
Problem
It lacks CTAs and does not communicate what problem the software solves.
Motto of solving
It's pretty but lost. Let's make it pretty on point.
Research
Using interviews to understand and identify the most significant issues on the website
01
Benefits to User communicating
02
Lack of CTAs
03
What is Sorbet?
Relating to users with a Journey map of scrolling through the website
Confusion on where to look at
Understanding what will be solved
Analyzing the current flow and making it easier and accessible
All-in-one look is ideal. No click. No second pages. No prior knowledge required.
Improving the storyline with a focused and user centred approach. From "what we offer" to a "What you gain" perspective
Gaining User Feedback on texts to understand, what is important, and what these understand
Proposed Solution
A New and user centred Homepage design that improves Visitors satisfaction and efficiency
A new user centred Storyline that points out the solution to the current Freelancer market situation.
Changing text and structure improved the websites performance and the user centred outcome
Original Time consumption to find Purpose of Sorbet
88 seconds
Improved Time consumption to find Purpose of Sorbet after Changes
43 seconds
Original Time consumption to find USP of Sorbet
73 seconds
Improved Time consumption to find USP of Sorbet after Changes
50 seconds
Original Time consumption to find Benefit to User of Sorbet
127 seconds
Improved Time consumption to find Benefits to User of Sorbet after Changes
34 seconds
