OhMyDog! Stuttgart
Created a customized design experience for OhMYDog! (incl. Flyer, Businesscard, Poster & Website)
Introduction
Dogstores are a part of small businesses that rely mostly on offline experiences, such as in-store moments. On top of that, the online presence becomes more relevant, especially with a new store in town. Future customers like to have a view online, about prices, learn about the philosophy and ideally book an appointment.
I established a complete design experiences, on-&offline. From Logo design, to font choices and color palette. I created a responsive website, brochures with the most important information, business cards that functions as a bonussystem for recurring customers and posters for the opening.
The Brand should make a name for itself as a customer orientated, helpful and reliable store.
My Role
Designer
Copywriter
Consultant
The Team
1 Designer
Timeline
40 hours
Starting situation
New Store, new design, new everything! What do we need? What is important? Where do we start?
Motto through the process
Let's create something easy, recognisable & unique
First steps
Understanding the industry, competitors and gathering inspiring brands that transfer the stores identity. Finding the right brand color and specific fonts.
01
Dark blue (#204481) & bright blue (#D4E1F1) are primary and secondary colors.
02
Headlines are displayed in Gambarino Reg.
Other texts have a clear design with Plus Jakarta Sans Reg.
03
The store follows a minimalistic aesthetic with keywords like clean, playful and modern.
After sketches the Logo became a challenge itself. With a lot of opinions and changing mind I redid it three times. Visible here is the first and last iteration, ultimately the final design.
Finding the ideal structure for the website resulted in a common timeline. Focusing on first "get to know" in the Hero, then important aspects, prices and ultimately end with a booking appointment section + FAQs.
Paper design has its own challenges and diffuculties. Through my own experience with brochures & posters, and creating websites I found common importances. What matters on the website, should also matter in the brochure. See here the sketches and final product.
The action color, small animations through buttons and mobile accessibility increase customer satisfaction, as well as management from the store owner.
Final Result
